molistudio
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2016-03-14 13:30:28
Art Director Jamie Prokell contacted us to both conceptualize and illustrate for the March issue. The article was ‘a collection of five essays, where woman have considered their possessions and debate the merits of these things’, based on Marie Kondo’s method, a best seller author that invites you to re-evaluate the value of things by organizing and tyding up.

On this direction, we had the opportunity to elaborate three prints. They also could be connected, so there was a chance to narrate a short-story. The art direction required to be minimal, to suit the magazine style and the article’s topic.

One of the core concepts Marie Kondo’s introduces relies in the following sentence: ‘Toss anything that doesn’t spark joy’; and that was strong enough to become instantly our starting point. After a first proposal and later corrections, we ended up simplifying the narrative to best fit the article: a selection process, where one object gets chosen among countless similar items.
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We're visual creatives based in Buenos Aires, sharing our passion for Art Direction and Design. Love doing motion graphics, interactive experiences and imagery. We're enthusiastic, full of energy and ideas, ready to get involved in high quality tailored projects.

Jonatan Basaldúa Julián Cooke Sebastián Dias Juan Ignacio Gómez

Feel free to contact us with any enquiries or just drop us a line saying Hi! to: info@molistudio.com

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