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2016-03-14 13:30:28

Art Director Jamie Prokell contacted us to both conceptualize and illustrate for the March issue. The article was ‘a collection of five essays, where woman have considered their possessions and debate the merits of these things’, based on Marie Kondo’s method, a best seller author that invites you to re-evaluate the value of things by organizing and tyding up.

On this direction, we had the opportunity to elaborate three prints. They also could be connected, so there was a chance to narrate a short-story. The art direction required to be minimal, to suit the magazine style and the article’s topic.

One of the core concepts Marie Kondo’s introduces relies in the following sentence: 'Toss anything that doesn’t spark joy’; and that was strong enough to become instantly our starting point. After a first proposal and later corrections, we ended up simplifying the narrative to best fit the article: a selection process, where one object gets chosen among countless similar items.

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ABOUT US

MOLISTUDIO is a 3D Art Direction and Design boutique, based in Buenos Aires.

Founded by sensible, passionate storytellers with a whimsical take on the everyday.
The award-winning team is, insistently, on the lookout for a deep color sense and a strong use of the methaphor.
Proudly represented by agents in Europe and Asia.

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CONTACT

Buenos Aires

Directly contact us for any inquiries
to: info@molistudio.com

Netherlands

Artbox
Kruislaan 182
1098 SK
Amsterdam, Netherlands

+31 (0) 20 668 1551
info@artbox.nl

France

Creasenso
21, rue de Trévise
75009
Paris, France

+33 148 00 1212
hello@creasenso.com

China

D'ele Management
3-4F, Building D
357 Zhaohua Road,
200050. Shanghai, China

+86 21 62 253 790
ele.jin@delemanagement.com