Ajovy Work Life Balance

A conceptual take on modern equilibrium.
We led full CGI development, co-directing with Dan Gregoras and collaborating closely with our longtime partners at Psyop.
The campaign reframes migraine prevention as the quiet restoration of rhythm, where work, home, and personal space can coexist without friction. Health becomes the invisible force that keeps life upright.

Ajovy — Work Life Balance - psyop teva ajovy work life balance kitchen a 01

Ajovy — Work Life Balance - psyop teva ajovy work life balance kitchen a 02

Ajovy — Work Life Balance - psyop teva ajovy work life balance kitchen a 03

Ajovy — Work Life Balance - psyop teva ajovy work life balance kitchen a 04

Ajovy — Work Life Balance - psyop teva ajovy work life balance living a 01

Ajovy — Work Life Balance - psyop teva ajovy work life balance living a 02

Ajovy — Work Life Balance - psyop teva ajovy work life balance living a 03

Ajovy — Work Life Balance - psyop teva ajovy work life balance kitchen b 01

Ajovy — Work Life Balance - psyop teva ajovy work life balance kitchen b 02

Ajovy — Work Life Balance - psyop teva ajovy work life balance living b 01

Ajovy — Work Life Balance - psyop teva ajovy work life balance living b 02

Ajovy — Work Life Balance - psyop teva ajovy work life balance gym 03

Ajovy — Work Life Balance - psyop teva ajovy work life balance gym 04

Ajovy — Work Life Balance - psyop teva ajovy work life balance garage backyard party 01

Ajovy — Work Life Balance - psyop teva ajovy work life balance garage backyard party 02

Ajovy — Work Life Balance - psyop teva ajovy work life balance garage backyard party 03

Ajovy — Work Life Balance - psyop teva ajovy work life balance garage backyard party 04

Stacks

Ajovy Work Life Balance - kitchen b stack

Ajovy Work Life Balance - gym stack

Ajovy Work Life Balance - kitchen a stack

Ajovy Work Life Balance - garage backyard party stack

Loops

Client

Teva Pharmaceutical Industries Ltd.

Brand

Ajovy

Production Company

Psyop

Executive Producer

Eve Strickman

Associate Creative Director

Dan Gregoras

Direction

Moli

Production / Animation / CGI

Moli

Lead animator & VFX

Damian Stricker

Year

2020