CHANEL Rouge Allure L'Extrait

For the iconic French house CHANEL, we led the CGI direction of the retail campaign Rouge Allure L’Extrait through our Paris-based partners at Creasenso. An interactive in-store installation rolled out across Europe, allowing visitors to trigger the simulations live via direct engagement. Lipstick shifted from symbol to raw matter, unfolding as substance shaped by contact and tension.