H&M x Zara Larsson

Betrayal_Junkie flew all the way from Oslo to Buenos Aires to join us in the studio, bringing his artwork to be transformed into a new format: mixed media collages blending lo‑fi internet fragments with high‑value 3D elements.
The style pushed us, yet we feel uncomfortable being comfortable, so we said yes.
Zara took over store transmissions in a pale pink digital universe, as we later did with NYC’s biggest screens.