H&M
—x Zara Larsson
2016
USA
It was a big surprise when director Betrayal_Junkie showed us his artwork and asked to bring it in a new format.
He wanted to create mixed media collages from lo-fi internet material and high-value 3D elements. The style truly represented a challenge but since we feel uncomfortable being comfortable, we said yes and he flew directly to our headquarters in Buenos Aires.
H&M by Zara Larsson campaign is a take over of the brand as she releases first full-lenght album. Zara has been designing garments for the new collection and we did the promo where she break off the transmition on the stores, surrounded by a singular digital universe. Everything is pale pink, naturally.
MOOD
#pink #internet #wtf #raw
BUNNY
#kawaii #supercute #japanese #toy
BUBBLES
#highvalue #organic #bg #touchable
EMOJI
#restyle #volume #pastel
NYC
Times Square
TEAM
CLIENT H&M
CREATIVE AGENCY SANDBERG & TIMONEN
DIRECTION BETRAYAL_JUNKIE
CREATIVE DIRECTION BETRAYAL_JUNKIE & MOLISTUDIO
PRODUCTION DOBRINA MANOLOVA, JACK HOBBS
DIRECTOR'S REP. KATY BARKER LTD
DESIGN & ANIMATION STUDIO MOLISTUDIO
Projects
Golden EraArt Direction
Render Lot No. 1Art Direction
Another FizzArt Direction
BridgesArt Direction
TennisArt Direction
CHANEL Rouge Allure L'ExtraitArt Direction
Singapore Airlines AppArt Direction
Useful MachinesArt Direction
EndlessArt Direction
RubikArt Direction
Maybelline NYCArt Direction
IBM CloudArt Direction
Ajovy Work Life BalanceArt Direction
UnbalancedArt Direction
Kit Kat DuosArt Direction
Huawei Matebook X ProArt Direction
SeasonsArt Direction
SpicyArt Direction
IBM Cloud US OpenArt Direction
More: Marie KondoArt Direction
EO1: Crystal SeriesArt Direction
7 SinsArt Direction
EO1: Mass productionArt Direction
Project AlphabetArt Direction
Toyota Book of namesArt Direction
Fortune Global 500Art Direction
SchöftlandArt Direction
Google Color MapsArt Direction
ComplementsArt Direction
Worldwide
Directly contact us for any inquiries to: info@molistudio.com
Netherlands, Germany,
Switzerland & Belgium
Artbox
Wakkerstraat 24H
1097 CG
Amsterdam — Netherlands
+31 (0) 20 668 1551
info@artbox.nl
France
Creasenso
21, Rue de Trévise
75009
Paris — France
+33 148 00 1212
hello@creasenso.com
China
D'ele Management
3—4F, Building D
357 Zhaohua Road,
200050
Shangai — China
+86 21 62 253 790
ele.jin@delemanagement.com
Australia
Honeymill
Sydney — Australia
+61 421 051 579
paul@thehoneymill.com
Design by Guapo./
