IBM Cloud US Open

Lacing up the racket and getting it ready for the spotlight through the journey of this string.
For more than 25 years, IBM has been weaving the US Open beyond the court through IBM Cloud.
We pull the lines together, with Dan Gregoras from Psyop.

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Client

Ibm

Agency

Ogilvy

Production

Psyop

Associate Director

Dan Gregoras

Producers

Suzie Cimato and Alex Unick

Direction & Animation

Moli

Year

2018