Maybelline NYC

In collaboration with Maybelline’s Global Creative Director, we crafted a trilogy of launch films spotlighting three new additions to the lineup.

Snapscara unfolds in a kinetic choreography, channeling elastic energy into amplified volume, while Superstay Matte Ink ignites in a controlled burst of pigment, bold and dynamic; Urban Shield, by contrast, is clad in the gravity and strength of forged metal, projecting resilience and uncompromising protection.